YouTube Takes Manhattan

A look at YouTube Space New York, the newest version of the production facilities the company has already opened in London, Los Angeles and Tokyo over the last two years.

The space in New York, which is full of tech and video wonders, will bring YouTube in proximity to more traditional creators of media content, along with a huge new pool of talent.

The New York version will also include something called BrandLab, a first for the studios, where brands will have their own space to mingle — and perhaps do business — with video creators. In that sense, YouTube Space will share an island with Madison Avenue — part of an effort to convince mainstream advertisers that while YouTube is a great place to discover a toddler flexing his muscles in the mirror like his father, it also hosts creative output that can rival traditional television in terms of production values and marketing potential.

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