Marketers Are Urged to Become Fearless

Fearless marketing is becoming the new trend. Marketers are being encouraged to think big and risk failure rather than play it safe. Today’s consumers need to be wowed on an unprecedented level and incredibly ambitious (and risky) advertising tactics are paying off for many.

http://www.nytimes.com/2014/10/01/business/media/advertising-week-marketers-are-urged-to-become-fearless.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s